Rajat Barmecha had no producer papa and hadn’t attended a single acting class. Yet the 19-year-old, who auditioned for a bit part, landed the lead role in Udaan and found himself in front of a standing ovation at Cannes.
The new Indian millionaire is savvier, less in thrall of big brands and more dictated by his design sensibility, his utilitarian needs, and a heady and often quirky mix of styles. He can leave you, and marketers, guessing.
Jaane Bhi Do Yaaro, arguably the funniest Indian film ever made, was made on a meagre budget, featured mostly unknowns, and hardly anyone involved believed in it. It became a classic, and almost all its alumni went on to highly successful careers. A celebration