Joke Studio India

The UN project-like earnestness with which popular singers like Sunidhi Chauhan are made to collaborate with not-so-famous talent from across the country makes for spectacularly unmoving performances
Life & Letters
When I watched Coke Studio India this summer, it was the consciousness of that lack of usage that came to my mind.

‘Import-export’ was a phrase that was very popular in my childhood: its sound threw up an algebra of image, curiosity and morality, and was used liberally to describe a professional life that survived on the potential difference between two places separated by barbed wire. This was, of course, before globalisation, and it is interesting to trace the trajectory of the life of this expression post-Independence and post-liberalisation. It was used for people, especially the kind my parents wanted me to avoid; for products, whose value seemed to multiply after some transmogrifying travel; and also, though very rarely, for a place where such trade proliferated. I remember it being used as a joke by an invigilator in an examination hall to warn us off copying, but I have no memory of it ever being used to describe a sensibility or even a cultural transaction.

When I watched Coke Studio India this summer, it was the consciousness of that lack of usage that came to my mind. Pakistani music first arrived in small towns like ours with Hawa Hawa by Hassan Jehangir. We had no idea why it was called Pakistani, especially because we never got how it was Pakistani. Video films, Pakistani television serials that came to us via Bangladesh with Hindi subtitles, an odd snatch of music caught on a television camera during a Test match in Lahore, and so on: this barter economy of ‘culture’, as if it came in sealed packets, was lopsided, in all senses. Pakistani music, for an uninitiated listener like me, meant nothing. Why then, did I prefer Coke Studio Pakistan over its Indian counterpart?

Most of the bands that performed on Coke Studio Pakistan owed their state of mind to the state of their nation, their unease with its systems of polity and culture, a politics that defines their song-writing and compositions, something Rohail Hyatt, its inventive producer, capitalised on. Leslie Lewis, once one half of the group Colonial Cousins, that name itself a giveaway to his discourse of fusion, is Coke Studio India’s dripping candle, responsible more for messy wax drippings than fire and light. Coke Studio Pakistan’s popularity owed much to its tweaking of traditions, an uncommon assimilation of the poetry of the commonplace and the metaphysical blueness of the dargah that nowadays goes by the simplified and accessible name, Sufi. Coke Studio India had no such tradition to turn to, and looking for a common denominator, its needle stopped at Bollywood. But Hindi film music was already a product of fusion itself, contextualised to the rhythms of storytelling, and though alarmingly deaf to the music of place, it had managed to bind most of India into a rosary, the aleatoric moment of the bead in the hand being analogical to what Hindi film directors called ‘inspiration’.

Watching Coke Studio India brought back memories, in a tangential way, of my childhood reaction to the Amitabh Bachchan song, Angrezi main kehte hain ki I love you ... (Khuddar, 1982). I remember being pleased in an odd way, the child’s pleasure of having watched her moral science lessons come to life, that one moment where Bachchan’s larynx became India, the ‘unity in diversity’. The Angrezi-Bengali-Punjabi ‘influences’ on Hindi film music are almost scatological to note, perhaps because of most music directors coming from these parts—the ‘Angrezi’ in that equation, of course, deriving from copy-paste-tweak inspiration from English songs. AR Rahman made the ‘Madrasi’ sound accessible to the Hindi film audience, just as the Indian Railways pantries made idli-dosa-sambhar a pan-Indian cuisine. But that is only a distilled—and often artificial—flavour, even a misnomer, like eggnog.

Two sounds were distinctly missing from that pantheon: ‘South’ India; and in spite of SD Burman’s incorporation of many ‘tribal’ sounds from Comilla and Tripura, or Salil Chowdhury’s occasional collector instincts, the sounds of ‘Northeast’ India. It is, therefore, interesting to see how Coke Studio India works to the neo-constitutional agenda of Ek Chiriya, Anek Chiriya. In the juxtaposition engineered by Coke India, the singer or band of musicians from the provinces is, by singing with the usually more famous singer from Mumbai, allowed to claim a space within the already sealed structure of the popular film song, but this is not a subaltern’s singing back, but singing into. So, in spite of energy, enthusiasm and fresh ambition, the result is most often soulless, a tick-the-box progression through the paces, but completely lacking in the history that comes from tradition. Also, the ‘studio’ of the title, let alone its location, is an artificial space, a constructed space akin to a laboratory; so there is cross-fertilisation but not the cross-pollination of a forest or even a garden.

The position of the outsider is not used in these performances. There is no audible counter-agenda at work, something that made the Noori performances (a Pakistani rock group) on Coke Studio Pakistan, for example, so rivetting. What I also found disappointing is how rural and semi-urban traditions have been ignored completely: it seems to have been decided that any tradition that cannot make use of Leslie Lewis’ arrangements, with their unashamed reliance on percussion, is unfit to partake in any such hand-shaking event. And so the songs of India’s own gypsies, not those appropriated as banjara music by Hindi cinema, or those that use only the ektara, are left out of this mission.

The Northeast performances are most interesting. As in most discourses about the region, the Northeast is treated either like a museum or as something unformed. Papon, who has been called the Bob Marley of the Northeast in another essentialising we-are-the-world gesture, one that seems to drive the spirit of a programme—and enterprise—such as this one, sings a medley of Bihu songs in the studio, but a performer like him (I have been witness to agricultural labourers singing and dancing to one of his songs playing on a cellphone in the paddy fields of lower Assam) enters the studio at a disadvantage. It is a bit like being asked to run the second lap first in a 400 metre race. The occlusion of any element of chance makes the original composition, as in the Bihu songs, seem like a heritage monument that is being visited with plans for restoration.

“I have always been fascinated by the Northeast: it seems so dark and mysterious. Tell me, what is it really like?”, a woman in Bangalore asks Kaberi, the protagonist in Jahnavi Barua’s novel, Rebirth. Coke Studio India raises a hand to answer that question. In Bichhua, an Assamese song that was curated by Salil Chowdhury for the Hindi film Madhumati (1958), is taken up by Sunidhi Chauhan, Mausam and Bondo. The soullessness of the performance meets both ear and eye, especially against the backdrop of the acrobatics of musical instruments, the drum beat used quite effectively, even in the ‘innocent’ tribal mechanism that Hindi cinema continues to invest in. Inside the Studio, that drum beat, its importance exaggerated by camera close-ups of both the instrument and musician, becomes just a prop. It doesn’t measure energy like Salil Chowdhury’s drum beat did. This is not only song but also ensemble folk play. And so, Sunidhi Chauhan’s conscious use of a silver necklace that is common in the Northeast, especially among the Garo tribe, and the presence of such faux-tribal accoutrements in the same frame.

A deliberate retracing—and re-enacting—of the original journey is seen at work here: its ‘origin’ was Assamese, and so an Assamese singer is brought into this musical conversation, his role almost solely to reclaim the Assamese quotient. In this hilarious dynamics of the substitution of an aesthetic—a culture, a sensibility—with a singer is coded the many fundamentalisms that demand such quota casting. As children, we often laughed at BCCI selectors who wanted a certain ratio of players from their home ‘zone’, but to see that joke continued into middle age is to feel sad for a nation that is so lacking in confidence. This version of affirmative action, one that almost echoes a Rajdhani Express travel map, flowing out of the capital to its different corners, changing them but remaining almost wholly unchanged, is the bane of a ‘nationalist’ culture and polity like India’s.

In the trailer of a performance by Richa Sharma, Bombay Jayashree and Rashid Khan, the three singers are allowed a ten-second byte. Richa talks about the importance of music to her life in her teenagerish what-love-means-to-me rhetoric—“Music is everything for me...”; Jayashree about music being her “breath”; but it is Rashid Khan’s words that are most interesting. And it is not because Khan is one of my favourite vocalists. Rashid Khan’s words have a curious, even innocent, lack of sophistication about them, something that was visible to viewers of a Bengali talent hunt television show a year back: “Yeh jo fusion hai... mere liye bahut mainey rakhta hai...”. Right, Khan saab, that is exactly what I want to know: what meaning does fusion hold for you? And isn’t classical music fusion too? Bombay Jayashree wants to be born as an “Indian musician”. A strange urge, but perfect for Coke Studio India. For this is an arranged marriage, and a threesome in such a situation only reminds one of Princess Di’s words about her marriage: “There were three of us in this marriage, so it was a bit crowded.”

Perhaps it is also pertinent to question the motive behind this differential calculus. Or, is it integration? Why else this summation-like intent in bringing two singers from completely different traditions together? To disprove Samuel P Huntington (of the ‘clash of civilisations’ theory)? The denial of organicity of such a project in a country like India, the result of a United Nations like impulse, only makes one aware of differences: in O Majhi Re, for example, one becomes aware, after the sthayi, that east is east and west is west, and never shall Shaan and Saurav Moni’s musical scales meet. Also, polyphony might be a marvellous thing, but certainly not in the music here.

Fusion comes with a history of trial and error, of lived experience, of contexts of adjustment and withdrawal; one needs only look as far as rock ‘n’ roll music to see how it derived from a fusion of blues, Gospel and country music. ‘A combination of north and south ...’ is how the composition Vethalai is introduced. Kailash Kher, with the unconscious associations of his name with the northern Kailash parbat, and Chinnaponnu carrying the south of the Vindhyas in her larynx, are expected to represent northern and southern India as athletes do in inter-zonal meets. The artificial nature of such inbreeding—Tamil street music with Hindi Sufiana—often results in something that is like a Durga Puja pandal of the Taj Mahal: an assemblage of details, a display of craft, but entirely without atmosphere, the lifeblood of any kind of music. The long aalaps that made some of the Coke Studio Pakistan performances rivetting are missing, and along with it, unfortunately, are flair and talent. Not one singer this side of the border could match the extraordinariness of Sanam Marvi. Coke Studio India’s failure, so far, has not only been its choice of mostly ordinary singers, but the complete lack of surprise in its collaborative juxtapositions. None of the singers has been asked to adopt a new genre; inventiveness has begun to seem like a soiled expectation. What one musician-writer said a few years ago, using his music project as commentary and critique of the pathetic state of ‘fusion’ music in India, is true of Coke Studio India: “This is Not Fusion.”

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Sumana Roy’s first novel, Love in the Chicken’s Neck, was longlisted for the Man Asian Literary Prize 2008. She is working on a collection of stories about clothes, tentatively titled SML

OLDER COMMENTS FIRST

19 COMMENTS

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Music can get lost in the cacophony of noises not this critical piece on the 'joke studio', when sumana shared on the fb wall that she is going to watch 'coke studio', i could not suppress my desire to watch the programme. And the lyrics that came to my mind after watching one episode (that was my last).have been perfectly put to music by Sumana....Joke Studio has shaken our music and our musical heritage...After watching umpteen amazingly lovely kids (they sing so well) being scolded or rebuked by the panel of judges (half of them struggling themselves)..makes me wonder how could anyone get this programme going on air!

29 July 2011 | Jaya Prakash

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This is such a wonderful piece.
bang on...
well done Sumana Roy
~deepak
http://twitter.com/#!/dpk_ynwa

29 July 2011 | deepak

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Brilliant! An extraordinary piece of writing!

29 July 2011 | Anirban

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always nice to a witer who both Knows about, and Feels for the subject she's writing about.

29 July 2011 | Nadi

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Whoa, whatay pseudo intellectual piece. i agree that Coke Studios India isn't as good as Coke Studios Pakistan but getting through this writing was an effort.

29 July 2011 | Nikhi

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>>The long aalaps that made some of the Coke Studio Pakistan performances rivetting are missing, and along with it, unfortunately, are flair and talent.

Did you even watch the Richa Sharma episode? Or watch Advaita perform? How about Kailasa? Please stop misleading people. There's a lot to take away from Coke Studio if you love music.

>>The artificial nature of such inbreeding—Tamil street music with Hindi Sufiana—often results in something that is like a Durga Puja pandal of the Taj Mahal: an assemblage of details, a display of craft, but entirely without atmosphere, the lifeblood of any kind of music.

The meeting of genres is what creates new ones. Go to youtube, search for Peter Gabriel, John McLaughlin, Rachid Taha. Listen and then hang yourself.

29 July 2011 | Pratik Varma

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Good point pratik. Thought the Richa Sharma-Ustad Rashid Khan-Bombay Jayashree episode was a beautiful one. Advaita was a find. Though this article still retains the magazine's flair for over the top generalizations, the point that she makes about Leslie Lewis's influence on each show , especially through his one dimensional compositions, is valid. Secondly, the good performances on the show have been from the bands that have had a free hand at performing their stuff without any interference from Leslie Lewis and the house band.
In my opinion, it is meaningless to compare the two Coke Studio's because as you rightly said, the USP of Coke Studio PK is its Sufiness and raw poetry. Given that there are a lot of takeaways from the first episode, Season 2 should start with a complete revamp and probably somebody else at the helm because quite frankly, Leslie Lewis doesn't do it for me.

31 July 2011 | Harish Mohan

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I live in the UK, and every summer when I visit my country of birth, I discover something new about it, something that makes me feel like an alien. This year it has been Coke Studio India. At first I blamed it on my outsider status, the curse of having stayed away too long, and then I thought it must be my advancing years, and so on. What a relief it was then to read this wonderful essay in your magazine! I am a regular reader of the Guardian, and it made me proud to read an essay like this one in your magazine, that Indians today write as well - and often better - than writers in the UK. I laughed at the comments, especially the one that asked the writer to hang herself. To compare Coke Studio India with the work of Peter Gabriel or John McLaughlin, as Mr. Pratik Varma has done, is worse than a joke - it is blasphemy. I don't know whether the writer will read my comments but here it is anyway: Sumana Roy, you are a fantastic writer. Well done!

1 August 2011 | Sumit

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I thank you and Open for this article. The fruitlessness of the whole presentation is so apparent yet so many people have failed to notice it. So the article ends up saying in so many words what many of us have felt about the programme from the start. It explains and puts words to the sense of disapproval many of us have been feeling. I hope MTV gets the message for the next season.

2 August 2011 | avihek

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http://uditjoshiblog.blogspot.com/2011/07/coke-studio-india-great-expect...

that's exactly my frustration irritation with coke studio india.

its a mockery of two great nations, separating them by music which was one of the core things that united them.

and bythe outcome, yes, its a mockery of music!

3 August 2011 | udit

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While I take no cudgels for Coke Studio, I am astounded by Roy's intellectualized and pretentious claptrap hiding behind complex constructions: "But Hindi film music was already a product of fusion itself, contextualised to the rhythms of storytelling, and though alarmingly deaf to the music of place, it had managed to bind most of India into a rosary, the aleatoric moment of the bead in the hand being analogical to what Hindi film directors called ‘inspiration’."

Can you kindly refine your own art before taking on others?

6 August 2011 | daveil66

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A superficial jumping to conclusions, no depth in this article. Was expecting a deeper analysis.

6 August 2011 | shubho sengupta

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Coke Studio Pakistan has been an embarrassment of riches. Coke Studio at MTV is so far, unfortunately, just an embarrassment.

6 August 2011 | Sanjay Monie

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With all due respect, this has been an extraneously harsh criticism of musical talents. The fact that India and it's music industry has rose to accommodate and embrace it's traditional variances itself makes one stand up and applaud. That aside I have a strong objection to your negative appraisal of Vethalai. It was delightful to hear Chinna Ponnu mouth the Tamil street song with reverberating vocals of Kailash Kher. and I do believe that Kailash must consciously bring his northerness and Chinnaponnu must carry "the south of the Vindhyas in her larynx" to create the effect of north-south fusion. Isn't that the point? Another such fusion that was heart-stirring was Yaar Basainda with Tochi Rana and Mathanga Rajshekhar crooning to Punjabi folk and Carnatic music respectively. It's unbelievable you disregarded this rendition while writing your article.

9 August 2011 | spandana

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It is sad and disappointing that anyone who tries to analyse things in India is given the tag of being an intellectual or even a pseudo-intellectual. How does one analyse music or the arts? By taking recourse to the vocabulary of "gorgeous-lovely-stunning-awful-fantastic-wow-mindblowing"? This article, if the writer is based in India that is, gives us hope that a critical lexicon might evolve in this country some day. This is a very balanced and sound analysis, one I must congratulate your magazine for having had the guts to publish.

9 August 2011 | Rohit

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Had been eagerly awaiting for Coke Studio India. Wanted to hear what would come out. As with most people familiar with the concept, I was introduced to it by Coke Studio Pakistan - specifically Shafqat's pieces. What struck me about both Kartar and Ankhon Kay Sagar then was that these Coke Studio versions could well have been alternate takes that could have replaced the original studio recordings. They held the same soul and yet had a different take to it. So naturally I was eager. I was then intrigued that India was going the fusion way and then not so pleasantly that Lezz was spearheading it. I had loved Lezz's duets with Hariharan but nothing else. Least of all his version of RDs hits with Asha in Rahul and I. Having seen him live 2-3 times I always felt that I could not feel the songs he sang - they may be note correct but no feelings reached out and touched me. When a friend associated with the event offered to share the first takes, I ran over late night just to hear. One track stood out but rest all were lukewarm or disappointing. Tum Jo Mil Gaye always had 'rock'-like qualities and the new riff brings that inherent nature of the original out in a different way. Shaan and Harshdeep did it ample justice too. Most of the rest that I heard left me untouched. I listen to O Majhi Re version too. But more for the Bhatiali part of the mix. Songs that have etched in our memory especially from notable Indian Cinema like Khushboo carry the emotions of the context and performance – in this case Kishore. Jeetendra and the movie. That needs to be replaced by something equally potent for the experiment to work. Shaan sings it well making it listenable. But listen after listen what stays with me is the Bhatiali. I laud the attempt by Coke to bring together musicians and create something new. I dont like most of the result but still back them to try again. Somehow, and maybe because of Coke Studio Pakistan I associate Coke Studio with soul music. Lezz is anything but soul. And maybe thats why it leaves me untouched. And am only playing Tum Jo again and again. I missed some that you all have mentioned and will certainly go look them up.

10 August 2011 | Shireesh

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The fundamental problem with Coke studios is Leslie Lewis. His idea of fusion , as the writer has rightly pointed out , is akin to a school play. Each actors comes, mouths their dialogue and recedes to the background. The actual idea behind the play never come out . Leslie just can't think beyond percussion and most of his arrangements are a sad attempt to fit the original song either to a blues rhythm (if the song is a bit slow or classical) or into a reggae-like groove if its folk.There was nothing sadder for me than to see Papon singing his accoustic Bihu , robbing the very soul of a form of music which represents the joie de vivre of my people.Those who wants to hear how that song actually sounds , please check out in youtube Papon singing the same song with his band East India Company. That's fusion too, but it that captures the soul of song.India does need a platform for indie artist , but this obsession with fusion is going to lead nowhere.
Its refreshing to read a critical piece from critic who really knows her craft. Take a bow Ms.Roy. This piece is as rare as an original Anu Malik composition.

11 August 2011 | Polka

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one of the worst articles on music. while i respect the author's personal views and even agree with them largely, but the article itself reads like an autobiographical account of personal experiences, told under the guise of talking about music. the reader comes to know less about coke studio, which primarily is his motive of reading this write up, and more about author's childhood memories and travel details.

4 September 2011 | ankur

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Excellent piece! This is a beautiful, comprehensive distillation of the many reasons why Coke studio India is such a terrible let down compared to Pakistan's.

4 October 2011 | nsw

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