3 years

Open Minds 2016: Soft Power

Sunny Leone: Dream Girl Redefined

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She is the Indian male’s perfect fantasy and she has assiduously built that brand

She is the Indian male’s perfect fantasy and she has assiduously built that brand to cross over into areas previously considered off limits. Sunny Leone is now a successful mainstream actress and many of the movies that she acts in revolve around her character. And this is someone who does not speak Hindi well and has had little experience in acting. But her movies do well because she has a following that male stars would envy. Last month, Sunny also turned writer with the publishing house Juggernaut launching her collection of erotic short stories, Sweet Dreams. While no one sets much store by their literary merit, what Sunny is clear about is how it enhances her own brand appeal. Besides a series of endorsements, she also launched a perfume, labelled Lust. See her next in the Shah Rukh Khan starrer Raees, where she has an item song. The sun never sets on Sunny.

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