Bestselling management guru and the original champion of ‘reverse innovation’ (building low-cost products to fit the needs of the developing world, which can then be repackaged for developed markets), Vijay Govindarajan has played matchmaker between multinational corporates like GE and poor economies.
Digital technologies have the potential to transform health, education and financial services in rural India
With India and China set to lead the narrative of global innovation, Govindarajan’s prophesies are ringing truer than ever. In his latest book, The Three-Box Solution, published last year, the professor channels Hindu cosmology to divvy up the priorities of a business into three boxes, each corresponding to the qualities of Vishnu, Shiva and Brahma—indeed a classic case of reverse innovation.
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