3 years

Open Minds 2018: Soft Power

Chetan Bhagat, Author

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Million Dollar Brand

His books might be derided by critics for being lowbrow, but there are not too many Indian writers around across any genre who don’t look at Chetan Bhagat without an ounce of envy. In a country where writing was thought not to be a lucrative vocation, he radically rewrote the rules with cheap paperbacks that sold in millions, and then made even more money after being made into movies. He had his pulse on matters seminal to a younger generation and wove simple stories around them that readers couldn’t get enough of. In the process, Bhagat became perhaps the first Indian writer in English to attain adulation among the masses well beyond literary circles. Recently, Amazon poached Bhagat from his long-standing publisher to sign a six book, multi-million dollar deal, affirming his value as a brand.

Complete List of Open Minds 2018: Public Square

Salman Rushdie, Author | Pratap Bhanu Mehta, Political scientist | Nandan Nilekani, Infosys Chairman | Srinath Raghavan, Historian | Ram Madhav, BJP Leader | Swapan Dasgupta, Political commentator and MP | Shashi Tharoor, Scholar Politician | TCA Raghavan, Historian | Ramachandra Guha, Historian | Brahma Chellaney, Strategic thinker | Uday Shankar, President, 21st Century Fox, Asia | Anantha Chandrakasan, Technologist | Gita Gopinath, Economist | Soumya Swaminathan, Paediatrician and clinical scientist | Prasoon Joshi, Poet and Censor Board chairman | Madhav Khosla, Scholar | Sidharth Luthra, Lawyer | Shayara Bano, Triple Talaq Petitioner | Reuben Abraham, Economic Analyst | Pratima Joshi, Architect | Reetika Khera, Economist | Shamika Ravi, Economist | Sharmila Bhattacharya, Scientist | Vijay Prasad, Historian | Nayanjot Lahiri, Historian | Avani Chaturvedi, Fighter Pilot, IAF | Pranshu and Nishant Patni, Entrepreneurs

Complete List of Open Minds 2018: Soft Power

Virat Kohli, Captain, Indian Cricket Team | Priyanka Chopra, Actor | Jeet Thayil, Author | Anju Dodiya, Artist | Alia Bhatt, Actor | Rajkummar Rao, Actor | Chetan Bhagat, Author | Jahnvi Dameron Nandan, Perfumer | Rupi Kaur, Poet | Parvathy Thiruvothu, Actor | Sujatha Gidla, Author | Balkrishna Vithaldas Doshi, Architect | Prayaag Akbar, Author | Ruchika Sachdeva, Fashion Designer | Palghat R Ramprasad, Carnatic musician | Unni R, Author | Kunal Kamra, Comedian | Vikas Khanna, Chef and Television Personality | Shoojit Sircar, Filmmaker | Srikanth Kidambi, Badminton Player | CS Santosh, Off-Road Biking Champion | Mayank Austen Soofi, Author and Blogger | Ratish Nanda, Conservation Architect

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