under Aresh Shirali

A few brands have joined the electoral hurly-burly with messages of their own


18 Mar 2014 | BY Aresh Shirali

Can Governor Raghuram Rajan crush retail inflation to 6 per cent in 22 months?


14 Feb 2014 | BY Aresh Shirali

So, does the success of Dhoom 3 seal Aamir Khan’s reputation as a market whiz?


17 Jan 2014 | BY Aresh Shirali

A book of essays that may help us grapple with the idea of being a civilisation


13 Jan 2014 | BY Aresh Shirali

Hindi film advertising is under pressure, and what works has plenty to say about India as a mass market


29 Nov 2013 | BY Aresh Shirali

Issues of equity and justice do animate people in India. Is this really bad for the economy?


24 Oct 2013 | BY Aresh Shirali

Sprite thumbed its nose at nonsense to gain leadership of a mass market


10 Oct 2013 | BY Aresh Shirali

Let’s face it, the Indian economy just cannot afford to give the idea of equity the go-by


26 Sep 2013 | BY Aresh Shirali

The RBI’s fuzzy approach to this famous trilemma of economics could challenge anyone’s sanity


25 Jul 2013 | BY Aresh Shirali

With India’s General Election due in less than a year, this is a good time to push for the legalisation of this drug


13 Jun 2013 | BY Aresh Shirali
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