under brand

She combined Indian cricket and nudity to build an improbable brand

8

1 Apr 2012 | BY Sohini Chattopadhyay

Not so long ago, he was a mascot of the youth. Now he wants to be seen as the voice of the aam aadmi. Great branding it may be, but success is harder fought

21

19 May 2011 | BY Jatin Gandhi

BlackBerry has offered access to servers for non-business users, but has not budged on giving access to its offshore business servers

3

28 Apr 2011 | BY Adam Matthews

Visitors to Future Group franchises would have noticed the Sachin Tendulkar range of toothbrushes and children’s apparel.

0

17 Dec 2009 | BY Akshay Sawai
Syndicate content