under choice

Sheena Iyengar has devoted a lifetime to studying the choices we make. Her latest work explains why too many choices confound us.

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20 May 2010 | BY Pramila N. Phatarphekar

We’re all shoppers now, armed with a long list of requirements for the exactly right kind of car, dress, cellphone, computer, or life partner.

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4 Apr 2010 | BY Lakshmi Chaudhry

India’s gift to me is that she doesn’t get in the way of my freedom to be, she allows me the space to show respect voluntarily.

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21 Aug 2009 | BY Rimli Sengupta

Is nationality really personal? What does it mean for me to be Indian? What does it mean to be Indian now, after 62 independent years?

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15 Aug 2009 | BY Rimli Sengupta
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