under choice

Sheena Iyengar has devoted a lifetime to studying the choices we make. Her latest work explains why too many choices confound us.


20 May 2010 | BY Pramila N. Phatarphekar

We’re all shoppers now, armed with a long list of requirements for the exactly right kind of car, dress, cellphone, computer, or life partner.


4 Apr 2010 | BY Lakshmi Chaudhry

India’s gift to me is that she doesn’t get in the way of my freedom to be, she allows me the space to show respect voluntarily.


21 Aug 2009 | BY Rimli Sengupta

Is nationality really personal? What does it mean for me to be Indian? What does it mean to be Indian now, after 62 independent years?


15 Aug 2009 | BY Rimli Sengupta
Syndicate content