under creativity

Confessions of an Advertising Professional

“One of the main problems is people stealing credit. Most creative directors happily accept awards for ads they didn’t conceive”

1

19 Dec 2011
Sholay, the Beginning

Screenplay writer Salim Khan remembers the making of Sholay, and getting short-changed for Amitabh Bachchan’s fame.

5

13 Aug 2010
In Defence of the Uncreative

He will be more prosperous and happier than the creative Indian. And he has a far greater influence over you than you imagine.

7

13 Aug 2010 | BY Madhavankutty Pillai
50 Most Creative Indians

Some are famous, some are not. You may agree with the list, you may not. But these are in our view the most imaginative men and women in the country. In no particular order.

8

13 Aug 2010
When He Batted Left-handed

In an innovative strategy to combat unplayable bowling, Sunil Gavaskar came out and batted with his other hand for an hour to save Bombay from defeat.

3

13 Aug 2010 | BY Akshay Sawai
The World According to India TV

The fine art of turning a 30-second clip into a 30-minute programme on the most bizarre subjects

0

13 Aug 2010 | BY Rahul Bhatia
Bollywood on Trial

Can mainstream Hindi cinema defend itself against the charge that it is creatively bankrupt?

0

13 Aug 2010 | BY Baradwaj Rangan
Death of the Political Cartoon

Among those who killed it are cartoonists themselves

2

12 Aug 2010 | BY Hemant Morparia
The Fraud of Vedic Maths

Those who seriously still think ancient India had devised a parallel mathematical system need to acquaint themselves with Bharti Krishna Tirthaji.

21

12 Aug 2010 | BY Hartosh Singh Bal
Write Like a Dancer

How artiste Chandralekha’s refusal to separate art and life inspired my parallel careers, one drawing upon the other

0

12 Aug 2010 | BY Tishani Doshi
Syndicate content