under Fifa

World Cup fever has gripped well-off, upper-end Indian audiences. Alas, Indian advertisers are looking away. They are busy chasing the TRPs of India-Sri Lanka cricket.

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2 Jun 2010 | BY TR Vivek

The investment World Cup 2010 may not yield many tangible benefits. So, why are the South Africans so excited about the Cup?

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2 Jun 2010 | BY Boria Majumdar
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