Ratings Go Divine

Kerala has become the first Indian state to get a National Geographic rating, as the 23rd best tourist destination in the world.

God Own’s Country has become the first Indian state to get a National Geographic rating, as the 23rd best tourist destination in the world. “The certification will help this fast-growing industry. We will soon start road shows in various parts of the world, like Italy and Australia to market this rating as our USP,” says Kerala Tourism Minister Kodiyeri Balakrishnan. For travel and tour operators in the state, too, this rating has come as a relief. “After the slow season, thanks to the recession and the infamous Thekkady boat tragedy, this award will re-energise the sector,” says Tomy Pulikattil, who owns a fleet of houseboats in Kerala.

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Avantika Bhuyan