South Korea Junks Junk Food Ads

Alarmed at rising obesity levels among children, the South Korean government has prohibited junk food advertisements between 5 pm and 7 pm on TV.

Alarmed at rising obesity levels among children, the South Korean government has prohibited junk food advertisements between 5 pm and 7 pm—hours when children are most likely to be watching TV.

AC Nielsen surveys conducted in India also say junk food consumption by children peaks between 5 pm and 7 pm. So if patterns of junk food eating and TV viewing habits are universal, advertisers are definitely getting their money’s worth, and children, unhealthier. Wonder if India’s health minister is listening.

About The Author

Pallavi Polanki