All India, May 2017: Kenya Tourism Board (KTB) has tied up as the ‘Associate Sponsor’ of the IPL cricket team Rising Pune Supergiants (RPS) to reach out to the Indian Travelers. KTB has embarked on this association considering the influence of the sport, especially cricket and its popularity, to drive awareness and consideration for Kenya, as a preferred holiday destination. Destination Kenya, targets an year on year growth of 25%.
With over 64,000 Indians traveling to Kenya during the year ending 2016, India has been one of the fastest growing markets for Kenya. At present India is the 3rd largest key source market and our aim is to reach the magical figure of 100,000 Indians by 2018.
Keeping in sight the growing popularity of the destination in the Indian market and to further boost its visibility as a diverse holiday choice for Indians, Kenya Tourism Board (KTB) has associated with the most loved game of Indians i.e. Cricket!
Kenya Tourism Board facilitated the RPS Players and also created an opportunity for the Maasai Cricket Warriors to have a go at the RPS, in a super-over game. Apart from the above KTB also is running online promotions whereby participants can win trip to Kenya, Match Tickets and Signed Cricket Merchandise.
KTB wanted to reach out on pan- India basis to each and every Indian, looking for a holiday option that is, full of natures’ delight, culture, heritage and unique unmatched experiences. Kenya is a destination, for family bonding, honeymooners, corporate team building, golfing and other soft adventures. Be it safari or the turquoise blue waters with white sandy beaches, or the Mt. Kenya region, Kenya with its average climate (ranging from 20 to 28 degree celsius) throughout the year, is a fascinating destination on the equator.
Jambo! is the traditional way of greeting (salutation). One gets to hear the same, all around from the ever smiling and welcoming people of Kenya. When it comes to food, Indians will be as comfortable as they are in India. Indian delicacies as well as the vegetarian food, is readily available across Kenya and is very much a part of the Kenyan cuisine. India & Kenya share various similarities weighing the culture & heritage, with many historical links between both countries. This bestows every Indian traveler with warm hospitality and a very comfortable experience in Kenya. Magical Kenya will occupy space on the RPS’s official match-day as well as the training uniform. KTB and RPS will rollout joint initiatives for advertising, promotions and other communication platforms through various mediums, to engage with cricketing fans across India.
Announcing the alliance, Dr. Betty Addero Radier, Chief Executive Officer, KTB said, “It is a moment of great pride for Kenya Tourism Board, to be part of the Indian cricketing extravaganza this season, with Kenya, specifically leveraging on reaching out to the masses. Having the most impressive and star-studded line-up of cricketers, we are excited to join hands with Rising Pune Supergiants, for this season’s game. A whole lot of enthralling activities, contests, and packages, have been initiated in partnership with Odyssey Travels and Thomas Cook, which surely is bringing more and more joy and cheer to the fans. We wish the super talented team all the luck, for all upcoming matches, this year!”
“We are delighted to team up with Magical Kenya, one of the most beautiful, pristine and culturally strong destinations’ offering unforgettable Game Drives amidst the wild, to every traveler. Kenya is a must explore, for each Indian. I hope this association provides an ideal platform for Kenya Tourism Board, to showcase their vibrant heritage and unmatchable diversity to all RPS fans and masses”, Raghu Iyer, CEO, Rising Pune Supergiant, added.
The team features some of the leading and most popular players in Indian Cricket team; Mahendra Singh Dhoni and Ajinkya Rahane, along with the international stars Ben Stokes and Faf Du Plessis. Captained by Steve Smith, RPS is one of the leading teams in the IPL, owned by RP-Sanjiv Goenka Group. For special offers and packages to Destination Kenya, log on to http://www. kenyakalling.com/offers/
(A marketing initiative by Open Avenues)