Our Own Ronald McDonald

Anil Sharma, 42, dressed as ‘Chotiwala’, the popular mascot of Chotiwala Restaurant in Rishikesh, Uttarakhand. Established in 1958, Chotiwala gained much popularity after a well-fed person was engaged to dress up as Chotiwala and sit at the entrance of the restaurant every day from 11 am to 7 pm to attract customers. This strategy of having a live mascot welcoming customers has continued uninterrupted for over five decades

Anil Sharma, 42, dressed as ‘Chotiwala’, the popular mascot of Chotiwala Restaurant in Rishikesh, Uttarakhand. Established in 1958, Chotiwala gained much popularity after a well-fed person was engaged to dress up as Chotiwala and sit at the entrance of the restaurant every day from 11 am to 7 pm to attract customers. This strategy of having a live mascot welcoming customers has continued uninterrupted for over five decades

About The Author

Ashish Sharma

Ashish Sharma is an award-winning photojournalist with a lens that captures the 'moment' in its minutest detail. With over a decade in photojournalism, he is currently Deputy Photo Editor at Open Magazine

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