Open, the weekly current affairs and features magazine, is the flagship brand of Open Media Network, the media venture of RP-Sanjiv Goenka Group. The Group, which owns premium brands like SaReGaMa, Spencer’s and Music World, has assets of Rs 14,000 crore and an employee strength of 16,000. RP-Sanjiv Goenka Group has diverse business interests in sunrise industries like Power and Natural Resources, Carbon Black, Retail, Media and Entertainment and Infrastructure.
Open was launched on 2 April 2009, and was originally available in 12 Indian cities—Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad, Pune, Ahmedabad, Lucknow, Chandigarh, Jaipur and Kochi. It has since expanded its reach and is now available across the country. A clutter-free, vibrant design and superior visual content position Open among the best looking magazines in the world.
Open is aimed primarily at the resident Indian reader, though its online offering (this webzine) gives its readership a more commanding geographical sweep, adding to its growing subscriber base and readership in the country a loyal following outside India. Open addresses the progressive, globally minded Indian as its target reader, and tries to stay faithful to its promise of not dishing up regurgitated news or majoritarian opinion. Open set out to be original and stimulating, and stays true to that secret covenant with its readers.
In some ways, Open is three magazines rolled into one neat, organic bundle. The first section of the magazine, called Small World, is a zippy 10-12 page selection of the most relevant and interesting news of the week from around the world. The middle section has sharp features on politics, sports, entertainment, science, technology, social trends, health, culture, and much besides. Finally, there’s Mindspace—a section consisting of literary essays and length features and tidbits on books and arts, science and gadgets, cinema and celebrity gossip, and a freewheeling last page, which in keeping with its spirit, is called Open Space.