13 Mar 2010 - 19 Mar 2010
small world
Brief Case
Bollywood’s Vest Side Story

There’s a new thread uniting Bollywood superstars—underwear. Akshay Kumar, Salman Khan, Hrithik Roshan and until recently, Shah Rukh Khan, are all recommending what their fans should be wearing beneath their trousers and shirts.

“In the 60s and 70s, when you spoke of underwear advertising,” says Alyque Padamsee, CEO of AP Image Consultants, “you were talking about chaddis. With Jockey and Calvin Klein and Victoria’s Secret, the category has changed. At the same time, Bollywood has changed, and the whole of India has changed. And, hello! The money they’re given! They’re earning anywhere over Rs 10 crore. Why wouldn’t they do it?” But even that kind of money is not enough to make them appear in underwear in the advertisements.

In January, Akshay Kumar became the latest superstar to join the underwear bandwagon when he endorsed Dollar Club. Incidentally, this had been Salman’s brand earlier till he switched to Dixcy. Dollar Club reportedly decided not to renew his contract. Richa Khaitan of Dixcy says, “He has the fittest body in Bollywood. You have to flaunt your body in these ads. So he can show off his body and we can show off our product. See… it’s a mass product.” Salman will represent the Scott line, which is ‘the high-class one’ compared to the company’s other two ranges.

While Hrithik has been endorsing Rupa, Shah Rukh was the face of Lux Cozi. But he recently snapped ties with them because of public criticism. The brand’s owner Ashok Todi has been charged with abetting his son-in-law’s suicide, a sensitive issue in Kolkata where the actor has his IPL cricket club.

Earlier, chunky Bollywood heroes like Sunny Deol, Suniel Shetty and Govinda endorsed underwear brands, leveraging their rustic appeal. But with underwear advertising no longer considered a predominantly down market affair, the torch has now passed to superstars.

Take Two
And the Best Farce Award Goes to…
No one takes awards in India seriously because they are only entertainment events.

On Sunday night, those who watched the Filmfare Awards on television and then took a short nap and woke up early morning to see the live telecast of the Academy Awards, would have arrived at an irony: that the most irritating thing about watching Shah Rukh and Saif doing a damn good stand-up act was the interruption to announce the winners. But when it came to the Academy Awards, it was not Steve Martin and Alec Baldwin, but the winners that they were waiting for.

There’s a little rider there. Filmfare Awards happened on 27 February, and 7 March was just the telecast.  But it’s still a fair certainty that no one really knew or cared about the winners. In fact, not even the actors themselves. Two of the nominees for the best actor award—Amitabh Bachchan and Aamir Khan stayed away from the awards ceremony. Amitabh Bachchan boycotted it because of his feud with Filmfare owners, the Times Group, after their tabloid Mumbai Mirror said his daughter-in-law Aishwarya Rai Bachchan had problems conceiving because of stomach tuberculosis. Aamir forswears all private award functions as having no credibility.

It’s not just films. Most awards in India have no legitimacy, starting from the most famous ones. The Padma Shri has gone to sexologists, practitioners of a subject that is not taught in medical colleges. But that’s still better than an NRI investigated for fraud winning  a premium award, as happened this year when Sant Singh Chatwal got a Padma Bhushan. In fact, Aamir Khan’s sense of probity is a tad hypocritical. He accepted his Padma award and that is equivalent to choosing one farce over another.

Awards will never be of any consequence in India because they will never be objective. They will never be objective because that is bad for business. A couple of years ago, when Ekta Kapoor found that Kyunkii Saas Bhi Kabhi Bahu Thi hadn’t been nominated for the Indian Television Academy Awards, she ordered her television actors not to perform in the show. The day of this year’s Filmfare awards, Amitabh wrote on his blog: ‘And we have informed Filmfare that neither will Aishwarya be performing at the event, for which all preparations had been made and neither shall any of us be attending…No coercion, just a voluntary decision of solidarity.’ 

It might not be coercion but Bachchan knew where to hit them where it hurts. Without stars, there is no entertainment. And without entertainment, which Indian in his right mind will watch an awards ceremony?

UNIFORM
Riot Wear for Tiger Poop Scoopers

It’s a sight that would surely have puzzled Sundarbans’ Royal Bengal Tigers: scores of men clad in strange black gear bent doubly over searching for the big cats’ poop. That, for you, is the tiger census that started on 4 March. In the past, enumerators would only collect pugmarks. But with the conclusions contested by experts, the Ministry of Environment & Forests has asked the Sundarbans Tiger Reserve authorities to collect scat and send them for DNA analysis to arrive at a fair count of tigers. But collecting scat means venturing deep into tiger territory, and with the department employees reluctant, given the man-eating reputation of Sundarbans’ tigers, forest authorities ordered protective body suits from a Mumbai-based company. But these are actually anti-riot suits made of high-performance plastic and polyethylene generally used by the police as protection from mobs. Their efficacy from attacking tigers is doubtful. The suits are complemented by helmets. Senior forest officers concede that the suits offer little protection from attacking tigers, since the neck is exposed and tigers are said to attack from the back and target the neck, snapping it swiftly with their powerful jaws. But to admit this would amount to triggering an employee  revolt. So senior foresters are keeping their fingers crossed.

MOVEMENT
Coffee, Tea and US Politics

If you found American two-party politics a tad dull for your robust Indian multi-party palate, here’s news. After the much hyped Tea Party movement, there is now a counter Coffee Party movement. With over 100,000 fans on their Facebook page as of 9 March, it seems to going viral. In 2009, the Tea Party movement developed in response to US President Barack Obama’s colossal stimulus plan for the economy. Their objective was lowering taxes and smaller, more manageable, government. The first Tea Party convention was held in February this year with Sarah Palin a keynote speaker. The Coffee Party Movement (coffeepartyusa.com) began a few weeks ago in 2010 and believe the federal government ‘is not the enemy of the people.’ Their mission is to give voice to Americans who want to see co-operation in governance. There are almost 70 chapters across the US and one in Germany. The national coffee party convention day in 13 March.  What next, a cola party?

MUSIC
Vatican’s Top Ten

Amazing Grace, we say. The Vatican, it turns out, has a pretty evolved taste in music, going by its recently published ‘semi-serious’ list of the top 10 albums of all time. There’s quite a bit of rock and many a surprise on the list. Here’s what it looks like.

At first place is Revolver by The Beatles.

Second is If I could Only Remember My Name by David Crosby.

At third place is Dark Side of the Moon by Pink Floyd.

The rest of the list goes as follows: Rumors by Fleetwood Mac, The Nightfly by Donald Flagan of Steely Dan, Thriller by Michael Jackson, Paul Simon’s Graceland, Achtung Baby by U2, (What’s the Story) Morning Glory by Oasis, and finally, Supernatural by Carlos Santana.

Pretty neat, we think. And we couldn’t agree more with the Vatican newspaper  L’Osservatore Romano when it says ‘our modest guide can point you on the road to good music’. 

Let us say Amen to that.

MARKET
Farmers Come to Town

For years, organic food fanatics in Mumbai have appeased their palates with whatever chemical-free produce they could scavenge. Their luck is about to change. Mumbai will have its first farmers’ market on 21 March, hopefully followed up with one every Sunday thereafter. Organised by nutritionalist Kavita Mukhi, the produce is sourced from organically-certified farms. There will be 25 varieties of seasonal vegetables and 10 kinds of fruit, all sourced from farms in the Maharashtra region to reduce the distance between farm and fork. To date, India’s organic farmers have had little interest in supplying to cities because it wasn’t cost-effective and there just wasn’t enough demand. This is the first organised effort in Mumbai to overcome those obstacles.

SUPERQUICK
Every Breath You Tweet

Twitter may not be the most popular website in the world, but it sure is getting there. ‘Folks were tweeting 5,000 times a day in 2007,’ says the site’s official blog. By 2008, it was up to 300,000, and by 2009, it was 2.5 million a day. ‘Today, we are seeing 50 million tweets per day... an average of 600 tweets per second,’ it adds. The average human breathing cycle is about four seconds. So for every breath you take, 2,400 tweets are posted.

INITIATIVE
The Bangalore Bus Brigade

Bad roads and an avalanche of vehicles creating monstrous jams are not exactly Bangalore’s secrets. The Bangalore Metropolitan Transport Corporation (BMTC), along with concerned citizens, is now trying to give the city’s soot-covered riders a break with a unique initiative. Bangalore observed its first ‘Bus Day’ on 4 February. Nearly 10,000 office-goers gave their vehicles and tempers a break to bus it to work. That included the state transport minister R  Ashok. Riding on that crest, the BMTC has earmarked the fourth day of each month as ‘Bus Day’. It is also devising methods to make public transport more attractive.

WORKSHOP
Art of Stress-free Volunteering

To counter the stress of volunteers as the date for the Commonwealth Games (CWG) approaches, the organisers are putting together a three-day Art of Living course for them. According to Sudhir Mital, special director general incharge of the volunteers programme, the sessions will be held for four hours across three days. CWG organisers are likely to recruit some 30,000 volunteers for the mega event from a cross-section of people— from students and homemakers to corporate honchos. This group will be divided into batches of 2,000 and then trained by 25 trainers from the foundation. “The course will also help them develop a positive outlook,” adds Mital.

Ban
Pakistan Cricket’s Punishing Run

The Pakistan Cricket Board (PCB) has always been quick to ban or censure players. Often, these punishments are revoked soon enough. But what happened this week was dramatic even by Pakistan standards. In one stroke, the PCB felled several senior players for their dismal performance in Australia, where the team lost every match it played in the three formats of the game.

Nothing brings Pakistan cricket stability, not even success. Last June, Pakistan won the ICC World Twenty20. It was their biggest win since the 1992 World Cup triumph under Imran Khan. It hauled Pakistan cricket out of the crisis brought on by the terrorist attack on Sri Lankan cricketers last March. But then came the traumatic tour of Australia.

What makes it worse for Pakistan is that the PCB is as rash and unpredictable as its players. How is it rational to ban veteran batsman Mohammad Yousuf and former captain Younis Khan for life?

The person that Pakistan fans want to see the back of is Ijaz Butt, former wicket-keeper and an unpopular PCB chairman. He could have salvaged his reputation by taking responsibility for the defeat in Australia and vacating his seat. But there is no sign of it. That is how things are in Pakistan. Unless you have the deeds and integrity of Imran Khan, you are at the mercy of tyrants.

RAZZIES
The Best of the Worst

It was all about Sandra this year. Miss Congeniality actually showed up at the Razzies to take home two of the golden globes. And followed it up with her Oscar win. Besides, a special dis-mention for Paris Hilton on the 30th year of the Golden Raspberry.

»Worst Picture: Transformers: Revenge Of The Fallen

»Worst Actress: Sandra Bullock for All About Steve

»Worst Supporting Actor: Billy Ray Cyrus for Hannah Montana: The Movie

»Worst Screen Couple:  Sandra Bullock and Bradley Cooper for All About Steve

»Worst Supporting Actress: Sienna Miller for  G.I. Joe: The Rise Of Cobra

»Worst Actor(s): All Three Jonas Brothers for  Jonas Brothers: The 3-D Concert Experience

»Worst Director: Michael Bay for Transformers: Revenge Of The Fallen

»Worst Screenplay:  Transformers: Revenge Of The Fallen

»Worst Picture of the Decade: Battlefield Earth

»Worst Actor of the Decade: Eddie Murphy

»Worst Actress of the Decade: Paris Hilton

bengal
Minister Quells Acting Dreams

This is one fire Bengal’s fire services minister stopped even before it started. Pratim Chatterjee, veteran of 17 Bengali films and five tele-serials, recently turned down an offer to play the role of opposition leader in a big-budget Bengali multi-star movie. According to Chatterjee, the film shows a minister operating out of ‘Lalbari’—which is what Writers’ Building, Bengal’s real seat of power, is also called since it’s painted in a deep shade of red—ordering the demolition of a school building to make way for a factory. Coming in the aftermath of bruising episodes in Singur and Nandigram, this scene got Chatterjee’s goat. And he refused to play the leader who rescues the school.