From Red Bull to Slow Cow: US Takes a Sip to Calm Down

The US is in slowdown and new drinks with names like Slow Cow are helping the process

The US is in slowdown and new drinks with names like Slow Cow are helping the process. They are exactly the opposite of energy drinks marketed by firms like Red Bull. One of the bestselling drinks is Drank, marketed by Innovative Beverage Group Holdings. It has melatonin (a natural hormone used to treat insomnia and jet lag), valerian root (a herb to counter sleeplessness, anxiety and depression) and rose hips (a source of vitamin C and antioxidants derived from rose plants). The purpose of these drinks is to relax rather than stimulate. Perhaps it’s the drink to sell on Mumbai’s train platforms before boarding the Virar local.

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Ninad D. Sheth