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Initiative

Green Laundry

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Levi Strauss & Co is asking customers to come up with eco-friendly and sustainable methods of drying clothes. Sure, clotheslines and clotheshorses are the easiest and most cost-effective ways, but to win the $10,000 in prizes, they are looking for something more sophisticated. Titled Care to Air, the competition asks for innovative air-drying ideas that might replace the traditional clothesline. Since machine drying is energy and cost inefficient, Levi’s wants “ingenious solutions that will make air drying an attractive sustainable solution for everyone,” Tod Gimbel of Levi’s has been quoted as saying . The deadline for submissions is 31 July.