Honey Bunnies of a Different Kind

The Playboy Club is coming to India, and it’s all going to be about ‘aspiration’.

The Playboy Club is coming to India, and it’s all going to be about ‘aspiration’. Playboy Enterprises, in collaboration with PB Lifestyle, wants to target high-profile Indian customers. The first club will come up in Candolim, Goa, and will have Playboy bunnies dressed in a specially designed bunny outfit for Indian sensibilities, along with flamboyant decor and some special cocktails. “The club will open in the first quarter of 2013,” says Amar Panghal, director of finance, PB Lifestyle. “We want people to just walk into the club. Hence it won’t be exorbitant but priced at a premium. This is the just the first club. We have eight more that will follow.”

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Aastha Atray Banan