For those in search of a wife who looks like Aishwarya Rai or a husband like John Abraham, bharatmatrimony.com has introduced a new feature. A button called facial search in the website, throws up facial outlines of actresses and actors. Clicking against them throws up a lookalike list from the site’s registered members. Choices for men include Deepika Padukone, Vidya Balan and other fantasies. Women have a wider spread, from actors like John Abraham and Salman Khan, to sportspersons, musicians and even Hotmail founder Sabeer Bhatia. Bharatmatrimony’s sister sites like Telugumatrimony or Keralamatrimony throw up regional faces to choose from. Says Murugavel Janakiraman, Bharatmatrimony Group CEO, “Every Indian has a dream person. We wanted to facilitate their desires.” The feature works by converting the facial features of the fantasy person into mathematical formulae. For example, the distance from the eyes to the nose, nose to the ears, and so on. It is then matched to the photos of those registered with the website.
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