In China, They Do it with Whisky

The Chinese are buying up premium whisky bottles that cost as much as £10,000. The whys of it are startling

The Chinese are buying up premium whisky bottles that cost as much as £10,000.  The Telegraph of UK recently reported that China is among the biggest markets for super-premium malts. The whys of it are more interesting. For starters, discount the usual growing-middle-class-buying-power argument. Whisky makers seem to think that many of these are for bribes. Four years ago, a premium whisky maker approached a Bangalore-based analytics company to know (among other things) how many bottles were bought as bribes in China. The company declined the task. But the vendors still guess the figure could be two in three bottles.

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Rahul Bhatia