After the November terror, it became a discreet part of clothing in the city. An increasing number of people here are wearing bulletproof vests under their office clothes. Siddharth Saha, a business executive, got an imported one. “I wear it whenever I am out. Initially, I was conscious. Now, it’s become a part of my wardrobe,” he says.
“In the past seven months, I have sold about 30 bulletproof items to women,” says More. But this is just a fraction of the 10,000 such items he has sold over the past year. Most of his customers are men, chiefly lawyers, financiers and real estate developers. “Since bulletproof wear blends with regular clothes, it’s a hit. Those who wear it do not want anyone else to know about it,” he says.
In 2004, when the company set up base at Dombivli in Maharashtra, its clothes were designed to protect against small weapons of 9 mm calibre. “Since 26/11, designs have been upgraded for protection from self-loading rifles, AK47s and armour-piercing bullets,” says More. His biggest challenge is designing for shapely women. Making a ladies’ jacket for protection from high calibre weapons isn’t easy, he says.
He usually checks the background of his customers as he does not want the bulletproof clothing to “fall into wrong hands”. Magnaera’s products are tested and certified by the Government of India and, More says, made to the specifications of the National Institute of Justice (US).