Annadurai, an autorickshaw driver in Chennai, was standing outside a railway station two years ago when a man asked if he could use his mobile phone to make an urgent call. Annadurai let him make that call for free and that’s when inspiration struck. Inside his vehicle now, passengers can charge and recharge their mobile phones and DTH packages, enter their names for prize contests, even avail discounts on special days. Annadurai also spends Rs 4,000 on monthly subscriptions to 35 magazines and newspapers and another Rs 1,000 for a Wi-Fi facility he offers passengers.
Annadurai, an autorickshaw driver in Chennai, was standing outside a railway station two years ago when a man asked if he could use his mobile phone to make an urgent call. Annadurai let him make that call for free and that’s when inspiration struck. Inside his vehicle now, passengers can charge and recharge their mobile phones and DTH packages, enter their names for prize contests, even avail discounts on special days. Annadurai also spends Rs 4,000 on monthly subscriptions to 35 magazines and newspapers and another Rs 1,000 for a Wi-Fi facility he offers passengers. If they don’t have their laptops on them, he lets them browse the net on his tablet. He says that he doesn’t care about money, only customer satisfaction. His main customers work in the infotech sector and almost always need the internet. He drives between 8 am to 1 pm and from 5 pm to 11 pm and makes an average profit of Rs 1,000 a day
More Columns
Sahir’s Legacy Kaveree Bamzai
The Devi Mystique Bibek Debroy
A Voyager Across Time Shaikh Ayaz